Dear Participating Artists, Architects + Designers,

Welcome to CURATE THIS! 2010!!  We're thrilled to have you join us for the adventure, the unlimited possibilities and the cross-pollination of new ideas between pARTicipating artists, architects, designers, venues, curators, art + design lovers, collectors, design directors, galleries and the pARTicipating public. You are part of history in the making with the global inauguration of the CURATE THIS! exhibition series, one of the most exciting opportunities for emerging artists, architects + designers taking place annually from July 1st - December 31st.

• pARTicipation listing on www.CurateThis.org for a period of 1 year and automatic consideration for inclusion in all CURATE THIS! 2010 exhibitions, events, projects and productions taking place at multiple venues in multiple cities around the world. Each artist's, architect's + designer's information is made public including a link back to their personal or business websites for the benefit of facilitating immediate connections.  Regardless of whether or not your work is selected for inclusion in an exhibition or event, etc. hosted by a pARTicipating CURATE THIS! 2010 Venue, your listing will be regularly promoted to our growing international network of now 30,000 curators, collectors, design directors, gallerists, print and multi-media press and art + design enthusiasts. In addition, our outreach efforts extend beyond our own growing BECA network. This extended outreach for CURATE THIS! 2010 results in the exposure of pARTicipating Artists, Architects + Designers work to over 750,000 members of the local, regional, national and international art + design communities. We intend for our global outreach efforts to connect you with the global public and vice versa. 
• Each pARTicipating Artist, Architect + Designer receives an automatic listing on The BECA Foundation's 'CURATE THIS! 2010 pARTicipating A+D' Twitter List (assuming you have a Twitter account.)
• Artist, Architect + Designer listings will be reviewed by thousands of online pARTicipants. Current pARTicipating Venues reviewing CURATE THIS! 2010 Artists, Architects + Designers for exhibition and Special Projects consideration are posted at: http://www.curatethis.org/participating-venues.php  Venues pARTicipating in CURATE THIS! 2010 include but are not limited to civic and university buildings, art centers and galleries, studios, outdoor landscapes, alternative spaces, etc. Participating Artists, Architects + Designers may also create their own venues without charge if they prefer.
• We are also pleased to welcome the pARTicipation of Helen Pheby, PhD, Curator, Yorkshire Sculpture Park, UK and Ellen Lupton, Curator of Contemporary Design at Cooper-Hewitt, National Design Museum in NYC.  Each has a unique insight which will add further depth and diversity to CURATE THIS! 2010. Helen Pheby, PhD and Ellen Lupton will each be selecting 10 - 20 CURATE THIS! 2010 artists, architects, designers and their works for inclusion in two CURATE THIS! 2010 publications. One publication will be focused on CURATE THIS! 2010 submitted works of new art and one will be focused on CURATE THIS! 2010 submitted works of new design.
• With only approximately less than 1% of participants benefiting from the cash prizes for art that have been proliferating over the last several years, we've decided to reduce our monetary cash awards for CURATE THIS! 2010 and reallocate those funds to other areas of CURATE THIS! 2010 for the benefit of all participants. An International Public Vote Award of $2,500 will be awarded to the one pARTicipating artist, architect, designer, duo, group or collective who receives the highest number of public votes on their submitted works. The International Public Vote takes place here online from August 15 - 17, 2010.
  
• The top 15 public vote receiving artists, architects and designers will have their work published in the 2010 edition of the publication, ‘CURATE THIS!’. This survey publication of the exhibition serves as an exhibition snapshot and companion to the two aforementioned publications composed of works selected by curators Helen Pheby, PhD and Ellen Lupton.

Here's to a GREAT 2010!,

Melissa Roberts and Kurt Schlough, Directors
The BECA Foundation